CAN'T SAY IT?
PRESS IT.
Four buttons. All your feelings.
THE FEELINGS DEPARTMENT
4 buttons. Pick one.THE EMOTIONAL STOCK EXCHANGE DEMO COUNTS
Fictional starting totals, not research. Your presses are added on this browser.
PRESS IT! ONLINE BUTTON-ONLY CHAT
No typing. Press a feeling to reply. A sound is a clue, not your whole story.
A staged conversation about misunderstanding. Prewritten dialogue; no live AI or API calls.
Pick a feeling. Any feeling.
Three easy steps*
FEEL IT.
PRESS IT.
UNDERSTOOD?
Now showing: the PRESS IT! commercial
VHF
NOW SHOWING · PRESS EXPRESS
Watch on YouTube ↗
The small print
Human feelings.
Animal delivery.
Pet buttons, reversed. Humans press. Animals do the talking.
Read the idea behind it »
A speculative product about the gap between expression and understanding. Animal sounds become stand-ins for joy, anger, sadness and anxiety. These emotional meanings are human interpretations.
Frequently felt questions
Is this a real shop?
This is an interactive product presentation for a design portfolio. It does not accept payments or orders.
Do these animals actually feel these emotions?
The pairings describe how people may interpret the sounds. They are deliberately subjective, reflecting the project's focus on misunderstanding.
Will the button make people understand me?
It can make your expression audible. The meaning still depends on the listener and the situation.